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Need help marketing my new business.?
What is the most effective way to market to large insurance companies in CA providing worker’s compensation investigative service? Are there leads I can obtain to market my business and what type of marketing source could I use these days?
Should I send brochures, send emails, contact them directly; any suggestion would be appreciated greatly. Thank you.
It depends what it is you are trying to sell – products and services, for example, need marketing in very different ways. For example, if you are in the service sector then advertising may not the most effective tool for filling the pipeline.
When I started my business (from nothing – and now working out of offices, with staff, and so on) I used a marketing system developed by CJ Hayden called ‘get clients now!’ to grow my service business http://www.mcssl.com/app/aftrack.asp?afid=693451 – and it works. .( I still use it now – with a plan to doubvle the size of my busainess in the next 18 months)
Get Clients Now! breaks down the marketing and sales process into a series of simple steps so you will know exactly where to begin to get clients today. It organizes the steps into a proven system built around three powerful elements: effective, personalized marketing strategies; an action-oriented, 28-day program; and suggestions for managing the fear, resistance, and procrastination that may hinder your marketing efforts. The program shows you how all the pieces of the sales and marketing puzzle fit together: what to do, when to do it, and how to measure your results.
I highly recommend it – and unlike advertising or any of these ‘get rich quick’ schemes it (a) is cheap (minimum invrstment is the price of a paperback book) and (b) is effective.
Good hunting!
Comments
It depends what it is you are trying to sell – products and services, for example, need marketing in very different ways. For example, if you are in the service sector then advertising may not the most effective tool for filling the pipeline.
When I started my business (from nothing – and now working out of offices, with staff, and so on) I used a marketing system developed by CJ Hayden called ‘get clients now!’ to grow my service business http://www.mcssl.com/app/aftrack.asp?afid=693451 – and it works. .( I still use it now – with a plan to doubvle the size of my busainess in the next 18 months)
Get Clients Now! breaks down the marketing and sales process into a series of simple steps so you will know exactly where to begin to get clients today. It organizes the steps into a proven system built around three powerful elements: effective, personalized marketing strategies; an action-oriented, 28-day program; and suggestions for managing the fear, resistance, and procrastination that may hinder your marketing efforts. The program shows you how all the pieces of the sales and marketing puzzle fit together: what to do, when to do it, and how to measure your results.
I highly recommend it – and unlike advertising or any of these ‘get rich quick’ schemes it (a) is cheap (minimum invrstment is the price of a paperback book) and (b) is effective.
Good hunting!
References :
http://www.mcssl.com/app/aftrack.asp?afid=693451
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